JOHNNIE WALKER ANNOUNCES FIFTH RELEASE IN JOHNNIE WALKER BLUE LABEL GHOST AND RARE SERIES WITH EXCLUSIVE NFT DROP
New Scotch celebrates the well-known Glasgow distillery of Port Dundas, launching with the discharge of 75 restricted version Johnnie Walker Blue Label Ghost and Uncommon accessible on BlockBar.com
NEW YORK, September 3, 2022 – Johnnie Walker, the world’s primary Scotch Whisky , is happy to supply whisky lovers the chance to personal a particularly restricted version Johnnie Walker Blue Label Ghost and Uncommon Port Dundas Grasp Set. To carry the Grasp Set to collectors globally, Johnnie Walker companions with BlockBar.com (the world’s first direct to shopper NFT market for luxurious wine and spirits) and Vayner3 (the Web3 consultancy beneath the umbrella VaynerX, based by serial entrepreneur Gary Vaynerchuk).
The restricted version Johnnie Walker Ghost and Uncommon sequence is crafted utilizing irreplaceable “ghost” whiskies and different extremely uncommon expressions from the unparalleled Johnnie Walker reserves used to create the award-winning Johnnie Walker Blue Label. This newest launch explores the character of outstanding and uncommon whiskies from one in every of world’s most well-known Grain Whisky distilleries, the Glasgow “ghost” distillery of Port Dundas.
This famend distillery, nestled on the banks of the Forth and Clyde Canal, shipped its distinct scotch from Glasgow to ports internationally for practically 200 years. In-built 1811, Port Dundas turned a whisky mixing powerhouse recognized for its distinctive candy and delicate grain character earlier than it closed in 2010.
In commemoration of the fifth installment and first Johnnie Walker Blue Label Ghost and Uncommon launch from Grasp Blender Emma Walker, collectors can safe 1 of 75 restricted version Ghost and Uncommon Port Dundas Grasp Units completely accessible on BlockBar.com. The Grasp Units function a bodily 1L bottle with signature by Emma Walker; the NFT bottle (digital model of the bottle); a singular digital artwork piece by award-winning generative AI artist and photographer, Ivona Tau; and entry to an unique digital storytelling expertise with Emma Walker and Ivona Tau the place they’ll share their inspiration behind their respective masterpieces. Those that burn their NFT could have precedence entry to the subsequent Diageo drop on BlockBar.com.
Ivona’s NFT artwork on this Grasp Set attracts inspiration from the very important aspect and power of nature, water, and builds upon her “Underneath the Waves” undertaking. Her course of consisted of a number of phases of AI to create 75 distinctive NFTs that seize the juxtaposition between the fixed stream of water and the water tamed inside every bottle of Ghost and Uncommon Port Dundas. Every of the 75 NFTs will differ, making them as uncommon because the whisky itself.
Ivona Tau says: “It’s unbelievable to see international manufacturers like Johnnie Walker investing in digital creators to carry visibility to our work. I’m proud to have had the chance to collaborate with Johnnie Walker and share my creative imaginative and prescient of this limited-edition whisky launch with communities in Web3.”
The unique Johnnie Walker Blue Label Ghost and Uncommon Grasp Units are a celebration of Port Dundas’ legacy, the unbelievable craftsmanship of Johnnie Walker Grasp Blender Emma Walker and the Web3 cultural revolution.
The Johnnie Walker staff of professional whisky makers, led by Johnnie Walker Grasp Blender Emma Walker, handpicked probably the most distinctive expressions of maturing whisky from Port Dundas for this new restricted version. Walker selected a small variety of distinctive, aged whiskies from the Johnnie Walker reserves, all matured in two totally different wooden varieties so as to add depth and layers to the mix. Ghost and Uncommon Port Dundas includes a contact of creamy vanilla notes from whiskies aged in second fill American oak casks and refined wooden spice from scotch matured in first fill extremely charred American oak casks.
“Port Dundas was, in its day, one of many best Grain Whisky distilleries on this planet and the uncommon expressions that we’ve got chosen from our reserves are a number of the most distinctive it has ever produced. Their gradual maturation permits the candy and delicate Grain character to blossom,” Emma says. “These uncommon whiskies spotlight the distillery character of Port Dundas, completely showcasing the great depth of taste that this Grain Whisky brings to Johnnie Walker Blue Label. It’s unbelievable character impressed us to create one thing really extraordinary that pays correct tribute to the whisky makers of this storied Glasgow distillery.”
To enrich the aromatic wooden spice character of Port Dundas, Emma and her staff hand-selected two different “ghost” whiskies from the distilleries of Cambus and Brora earlier than combining these with different very uncommon scotch from 5 iconic distilleries. Creamy, wooden notes from Port Dundas embrace the vanilla and mushy smoke from the “ghost” whiskies of Cambus and authentic shares of Brora. Different very uncommon whiskies from Cameronbridge and Glenkinchie reveal notes of spiced apples alongside Clynelish, Dailuaine and Auchroisk, bringing aromas of peaches and berries.
This unique NFT alternative follows the profitable Web3 campaigns for the launch of Johnnie Walker Masters of Flavour 48-Yr-Outdated and the Johnnie Walker VeeFriends Reward Goat collaboration earlier this 12 months.
In celebration of the pioneering achievements of Emma Walker and Ivona Tau, Johnnie Walker is creating extra alternatives for girls to attain their objectives with a devoted enterprise grant via IFundWomen – the go-to funding market for women-owned companies. IFundWomen is an ongoing companion within the Johnnie Walker ‘First Strides’ initiative, which goals to rejoice and allow individuals and organizations transferring tradition ahead.
“For our second NFT launch, we selected to create the Ghost and Uncommon Port Dundas Grasp Set as a result of it permits us to take the buyer into the Johnnie Walker world, past the tasting of whisky, and discover our iconic, uncommon reserves,” says Sophie Kelly, Senior Vice President of Whiskies, DIAGEO North America. “As a frontrunner in whisky innovation and a champion of collective progress, Johnnie Walker will proceed to foster significant relationships with customers by championing the creators and neighborhood leaders in Web3. Keep tuned for extra thrilling collaborations on the horizon.”
“BlockBar unlocks unique entry to a number of the scarcest liquids on this planet and we’re proud to be partnering with some of the iconic whisky manufacturers for the launch of its Johnnie Walker Blue Label Ghost and Uncommon Port Dundas,” says Dov Falic, BlockBar co-founder & CEO. “One in all our missions at BlockBar is to help girls in wine, spirits and web3 so we’re additionally delighted to help IFundWomen via this collaboration.”
“We’re thrilled to companion with Johnnie Walker and the broader Diageo portfolio, as the corporate continues their journey in Web3, specializing in empowering creators and constructing unique neighborhood experiences that talk to their heritage, craftsmanship, and authenticity,” stated Avery Akkineni, President of Vayner3. “The most recent Johnnie Walker Ghost and Uncommon x Ivona Tau collaborative launch on Blockbar.com can be a possibility to ship new and thrilling experiences for each spirit collectors and the Web3 neighborhood.”
The 75 restricted version Ghost and Uncommon Port Dundas Grasp Units will drop on BlockBar.com at 10AM EST on Friday, September 9. The NFT priced at $775 USD (approx. 0.51 ETH) could also be bought from BlockBar.com with ETH or bank card. At 10AM, the primary customers to order the bottle will then have 10 minutes to checkout. Customers who efficiently try will obtain an NFT (digital model) representing a proof of authenticity and possession of the bodily bottle, which is saved with BlockBar till the bottle proprietor is able to “burn” the NFT to redeem. Bottle homeowners can reward or resell this NFT on the BlockBar.com market.
About Johnnie Walker Blue Label
Johnnie Walker Blue Label is a outstanding Scotch Whisky, crafted by our small staff of professional blenders, who’ve devoted their lives to the pursuit of excellence. Led by Grasp Blender Emma Walker, they handpick the rarest whiskies from throughout the 4 corners of Scotland together with some irreplaceable whiskies from distilleries lengthy since closed.
Just one in 10,000 casks in our unparalleled reserves of over 10 million maturing Scotch whiskies has the richness and character required to intricately craft Johnnie Walker Blue Label. Inside each bottle of Johnnie Walker Blue Label is a velvety easy and vibrant Scotch Whisky with layers of fruit, spice and smoky flavours.
About Johnnie Walker
Johnnie Walker is the world’s primary Scotch Whisky model, loved by individuals in over 180 nations world wide. For the reason that time of its founder, John Walker, those that mix its whiskies have pursued taste and high quality above else.
Six generations of expert Grasp Blenders have pioneered and crafted daring new flavors which have remodeled a small Scottish grocery retailer enterprise, based in 1820, into a global whisky enterprise promoting fashionable, genuine, and iconic blends.
At this time’s vary of award-winning whiskies consists of Johnnie Walker Pink Label, Black Label, Double Black, Inexperienced Label, Johnnie Walker Excessive Rye Blended Scotch Whisky, Gold Label Reserve, Aged 18 Years and Blue Label. Collectively they account for practically 19 million circumstances offered yearly (IWSR, 2019), making Johnnie Walker the preferred Scotch Whisky model on this planet.
About Diageo North America
Diageo is a worldwide chief in beverage alcohol with an impressive assortment of manufacturers together with Johnnie Walker, Crown Royal, Bulleit and Buchanan’s whiskies, Smirnoff, Cîroc and Ketel One vodkas, Casamigos, DeLeon and Don Julio tequilas, Captain Morgan, Baileys, Tanqueray and Guinness.
Diageo is listed on each the New York Inventory Alternate (NYSE: DEO) and the London Inventory Alternate (LSE: DGE) and their merchandise are offered in additional than 180 nations world wide.
For extra details about Diageo, their individuals, manufacturers, and efficiency, go to www.diageo.com. Go to Diageo’s international accountable consuming useful resource, www.DRINKiQ.com, for data, initiatives, and methods to share greatest follow. Comply with at Twitter and Instagram for information and details about Diageo North America: @Diageo_NA.
Based in October 2021, BlockBar sells NFTs immediately from luxurious wines and spirits manufacturers. Every NFT corresponds to an precise bodily bottle, unique to BlockBar, accessible to buy with ETH, bank card or wire switch. House owners can resell, acquire, reward, or at any level «burn» their NFT in trade for the bodily bottle, shipped from BlockBar’s safe facility in Singapore with 24/7 safety, movement sensors, and temperature management. BlockBar solely companions immediately with model homeowners together with LVMH, Diageo, Bacardi, Pernod Ricard, Sazerac, William Grant & Sons and extra, and doesn’t take collections from third events or collectors. BlockBar is democratizing entry to luxurious wines and spirits permitting anybody, anyplace on this planet to take part, while providing bottle homeowners storage, insurance coverage and a market to re-sell their bottles bought on BlockBar’s platform. BlockBar’s proprietary sensible contracts confirm authenticity tracing each transaction immediately again to the partnering model, and its partnership with prime cyber- and crypto-security corporations ensures that transactions are totally protected and clear.
Vayner3 is a consultancy beneath the umbrella of VaynerX completely centered on guiding the world’s main enterprises and mental property homeowners within the subsequent iteration of shopper habits, and navigating the ground-breaking and ever-evolving world of Web3. For extra data, you’ll be able to go to: www.vayner3.com.