Japanese motor big, Nissan, has made vital progress in its foray into the NFT and Web3 area. The corporate filed 4 new Web3-related emblems in the US overlaying its Infiniti, Nismo, and Nissan manufacturers.
The filings reveal Nissan’s plans to create digital garments, vehicles, headgear, buying and selling playing cards, toys, tickets, and an NFT market for buying and selling and minting NFTs.
Nissan has additionally outlined plans for metaverse promoting providers and different “leisure providers,” together with on-line video, photographs, paintings, tickets, audio, sounds, music, and buying and selling playing cards, in addition to an internet site with details about its proposed NFTs and the way they are going to work.
Nissan’s Japan unit can be experimenting with auto gross sales within the metaverse by way of its digital retailer “Nissan Hype Lab,” which permits clients to go to the digital storefront through a PC or smartphone, create custom-made avatars, and work together with digital gross sales workers.
Clients may even order and finalize buy contracts by way of this digital gross sales workplace. Based on Nissan’s announcement, the trial will run from March 8 to June 30. For the trial, the corporate will research, seek the advice of, check drive and buy Nissan automobiles whereas within the metaverse, analyzing the potential of new gross sales strategies for vehicles.
Nissan Going All In on Web3
It’s not the primary time Nissan has experimented with Web3 and sensible contract know-how. In October 2022, the Japanese automotive big filed 5 trademark functions with the US Patent and Trademark Workplace, revealing plans to enter the NFT, Web3, and Metaverse area.
The functions cowl its distinguished automotive fashions corresponding to SKYLINE, Z, and GTR and had been to introduce choices corresponding to NFT-backed media, on-line NFT marketplaces, digital wallets, and NFT minting, buying and selling, and storing software program.
The patent additionally launched the concept of downloadable media recordsdata for NFT authentication, an internet NFT market for purchasing and promoting NFTs, and non-downloadable software program for minting, storing, and buying and selling NFTs.
And with this newest patent providing, it’s clear the Japanese motor big goes all in on its Web3 developments.
Different Automotive Giants Into Web3
It’s value noting different automotive giants, together with Common Motors, Ford Motor Firm, and MG have additionally made vital strikes within the NFT and Web3 area.
Solely final month, GM Motors introduced it was enthusiastic about creating downloadable digital media recordsdata that comprise collectible paintings, textual content, audio, and video, which will probably be authenticated as nonfungible tokens, based on the corporate’s trademark submitting.
And final fall, the Ford Motor Firm filed 19 trademark functions, overlaying its main automotive manufacturers corresponding to Mustang, Bronco, Lincoln, Explorer, and F-150 Lightning, amongst others. The functions embrace digital vehicles, vehicles, vans, SUVs, and clothes for the corporate’s manufacturers, in addition to a proposed on-line market for NFTs.
Regardless of the continued crypto winter and bear market, multinational firms are nonetheless pushing ahead with trademark functions overlaying Web3, crypto, NFTs, and the metaverse.
