The model’s first-ever digital actuality expertise within the metaverse – designed for gamers to embrace their internal Chester Cheetah and fire up some critical Halloween mischief.
Vayner3, Web3 consultancy underneath VaynerX umbrella is main the artistic idea and managing the event of the world.
Set inside Meta Horizon Worlds, Chesterville is a mischief-maker’s dream: a spot to embrace their internal Chester Cheetah, ditch the usual trick-or-treating and fire up some Halloween mischief. Gamers are challenged to finish duties round Chesterville, with some mischievous instruments, to assist them earn factors on their “mischief meter.”
PLANO, Texas – Oct. 18, 2022 – After a few years of instigating mischief in the actual world, Chester Cheetah and Cheetos® are taking their antics to digital actuality this Halloween. Cheetos as we speak unveiled Chesterville, a brand new, digital suburban neighborhood in contrast to anyplace – actual or digital – Cheetos followers have visited earlier than. Riddled with all types of tips and an opportunity to convey a taste again to life in the actual world, Chesterville is the primary enterprise into digital actuality for each Cheetos and the enduring Frito-Lay® snack portfolio.
Set inside Meta Horizon Worlds, Chesterville is a mischief-maker’s dream: a spot to embrace their internal Chester Cheetah, ditch the usual trick-or-treating and fire up some Halloween mischief. Gamers are challenged to finish duties round Chesterville, with some mischievous instruments, to assist them earn factors on their “mischief meter.”
“As a culture-first model dedicated to revolutionary client experiences, Cheetos is proud to guide Frito-Lay into the metaverse,” stated Stacy Taffet, senior vp of selling for Frito-Lay. “It is a vital second for each the model and the portfolio as we broaden the methods we interact with followers, inviting them to expertise Cheetos in a wholly new method. We are able to’t wait to welcome customers into Chester’s digital area that brings his character and Cheetos’ model ethos to life.”
The aim is to achieve entry to the spooky mansion that looms atop Cheetos Hill. As soon as contained in the mansion, followers get to unlock probably the most intriguing a part of Chesterville: an opportunity to vote for his or her favourite “ghost of Cheetos’ previous” and assist convey a no-longer-available taste again to life in the actual world. Followers will select from considered one of three favourite flavors to resurrect for a restricted run: Cheetos Flamin’ Sizzling Chipotle Ranch, Cheetos Flamin’ Sizzling Pepper Puffs, or Cheetos Nashville Sizzling snacks.
“Ahead-thinking manufacturers are starting to construct immersive experiences and we’re thrilled that Cheetos is main the pack with their launch of Chesterville, their first-ever digital actuality expertise in Meta Horizon Worlds,” stated Nada Stirratt, vp, international enterprise group at Meta. “It’s thrilling to see such an iconic model use our platforms to experiment and join with customers in new, revolutionary methods. We are able to’t wait to see how customers all over the place embrace their internal Chester Cheetah this Halloween and past.”
Customers can expertise Chesterville in Meta Horizon Worlds on Meta Quest 2. For extra data and to remain up to date on Chesterville, go to CheetosChesterville.com.
About Cheetos
Cheetos is likely one of the many manufacturers that make up Frito-Lay North America, the $19 billion handy meals division of PepsiCo, Inc. (Nasdaq: PEP), which is headquartered in Buy, NY. Be taught extra about Frito-Lay on the company web site, www.fritolay.com, the Snack Chat weblog, www.snacks.com and on Twitter www.twitter.com/fritolay.
About Frito-Lay North America
Frito-Lay North America is the $19 billion handy meals division of PepsiCo, Inc. (NASDAQ: PEP), which is headquartered in Buy, NY. Frito-Lay snacks embody Lay’s and Ruffles potato chips, Doritos tortilla chips, Cheetos snacks, Tostitos tortilla chips and branded dips, SunChips multigrain snacks and Fritos corn chips. The corporate operates 30+ manufacturing services throughout the U.S. and Canada, greater than 200 distribution facilities and companies 315,000 retail prospects per week by its direct-store-delivery mannequin. Be taught extra about Frito-Lay on the company web site, www.fritolay.com, on Twitter (@fritolay), on Instagram (@fritolay) and on Fb (Frito-Lay).
About PepsiCo
PepsiCo merchandise are loved by customers multiple billion instances a day in additional than 200 international locations and territories world wide. PepsiCo generated greater than $79 billion in internet income in 2021, pushed by a complementary beverage and handy meals portfolio that features Lay’s, Doritos, Cheetos, Gatorade, Pepsi-Cola, Mountain Dew, Quaker, and SodaStream. PepsiCo’s product portfolio consists of a variety of pleasing meals and drinks, together with many iconic manufacturers that generate greater than $1 billion every in estimated annual retail gross sales.
Guiding PepsiCo is our imaginative and prescient to Be the International Chief in Drinks and Handy Meals by Successful with PepsiCo Optimistic (pep+). pep+ is our strategic end-to-end transformation that places sustainability and human capital on the middle of how we are going to create worth and development by working inside planetary boundaries and galvanizing constructive change for planet and folks. For extra data, go to www.pepsico.com, and comply with on Twitter, Instagram, Fb, and LinkedIn @PepsiCo.
Cheetos lovers outdoors the digital realm received’t be omitted of the enjoyable. Launching alongside Chesterville, Cheetos is looking on followers to share their taste choose at CheetosChesterville.com starting October 23, 2022 by November 2, 2022. Cheetos will announce the successful taste on social media earlier than it reappears in the actual world in early 2023, for a restricted time to those that take part.
Followers may also hold the enjoyable going past Chesterville by having fun with the brand new Cheetos Mac ‘N Cheese Field of Bones, a frightfully tacky twist on the model’s common mac that’s accessible for a restricted time this fall. Go to CheetosMacNCheeseCostume.com between October 20, 2022 and October 24, 2022 to learn the way Cheetos followers can enter for an opportunity to win a Field of Bones-inspired costume.
Right here’s how the sport unfolds in Chesterville:
- With the assistance of in-game power-up gadgets, or Cheetos Mischief Makers – assume protecting homes in Cheetle-fied Paper Towels and smashing gooey Field of Bones Cheetos mac ‘n cheese-filled pumpkins – gamers are tasked with the problem of inflicting as a lot mischief as attainable to rack up factors and acquire entry to the spooky mansion atop Cheetos Hill.
- As soon as they attain the mansion, gamers can vote on which “ghost of Cheetos’ previous” (aka a fan-favorite taste from the previous) they wish to convey again IRL for a restricted run: Cheetos Flamin’ Sizzling Chipotle Ranch, Cheetos Flamin’ Sizzling Pepper Puffs, or Cheetos Nashville Sizzling snacks.
Chesterville might be accessed by Meta Horizon Worlds on Meta Quest 2 digital actuality headset and might be explored long-after Halloween is over.
